David Plotnikoff
P.O. Box 18746,
Stanford, CA 94309-8746
david@emeraldlake.com
2012-2018 Content developer, Transformative Learning Technologies Lab, Stanford Graduate School of Education
Built and ran communications strategy for a large research initiative, wrote Web content, press releases, feature stories, op-ed pieces, academic lectures and conference materials. Coordinated outside media relations. Authored a professional developmenet handbook for hands-on learning programs. Provided comprehensive, on-call writing and editing. A part-time, casual position. This program was moved to Columbia University in mid-2018.
2004-present Freelance writer and Web developer.
Wrote food industry and lifestyle pieces for the San Jose Mercury News and Saveur magazine. Built three specialty Web guides on food and Western tourism. Wrote "How Goodly Are Your Tents," the history of the San Francisco Peninsula's oldest Jewish congregation.
2012-2013 Contributing writer, Stanford Graduate School of Education website.
Wrote feature stories and short news articles on faculty and student research. Assisted the Director of Communications with outside media relations. A part-time, casual position.
2003-2004 Enterprise writer, San Jose Mercury News
Wrote magazine-length features on technology and California culture.
2001-2003 Asst. business editor / Silicon Valley team leader, San Jose Mercury News
Supervised team of five business and technology writers. Responsible for daily coverage, enterprise reporting and projects. Edited major projects on Silicon Valley mergers, chip technology and Internet culture. Principal investigator for a major poll project, in partnership with the Kaiser Family Foundation, on the Internet’s impact on families and children. Directed beat coverage of semiconductors, retailing, tourism, small business, minority business, philanthropy and telecom services.
1994-2002 Digital culture columnist and reporter, San Jose Mercury News
Conceived one of the first cyberspace beats for any major daily. Wrote syndicated weekly Internet column. Covered Internet demographics, community, infrastructure, regulation and e-commerce. Wrote Internet guides for parents, libraries and schools. Nominated four times for the Pulitzer Prize (1997, criticism; 1999, explanatory reporting; 2000, criticism; 2001, beat reporting and national reporting).
1990-1994 Features writer, San Jose Mercury News
Wrote feature stories for all sections of the paper and the Sunday magazine.
1987-1994 Pop music columnist, San Jose Mercury News
Wrote weekly pop music column. Covered the national music industry. Reviewed pop, rock, country and jazz.
1986-1990 Arts and Entertainment calendar editor, San Jose Mercury News
Edited arts calendars, wrote arts and entertainment features.
1982-1985 San Francisco State University
Bachelor of Arts degree in journalism, Fall 1985.
1980-1982 Cañada College, Redwood City, Calif.
Associate of Arts degree in journalism, with honors, Spring 1982.
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